Growth Spot is a platform to set up and follow up employee surveys and assessments in a user-friendly, automated way. It consists of diverse thematic surveys and assessments, which are in turn built from flexible modules. So you quickly assemble the right instrument, send it, and turn the results into clear dashboards, reports and concrete actions. Growth Spot is built by Impetus, a centre of expertise in evidence-based HR.

Plenty, organised by theme. Around wellbeing: psychosocial risk analysis, work experience, motivation, engagement and workload. Around leadership: leadership potential and leadership development. Plus teamwork, teaching and coaching, and how people experience the physical workplace, among others. Every instrument is adaptable, and you can embed existing surveys or build a new one with us in co-creation.

Yes. You bring your own surveys and assessments to life in Growth Spot, with automated workflows, a flexible setup and tailored reporting. Consultants and partners deliver everything under their own brand, fully white-label.

Reporting at every level: individual, team, unit, department and organisation, always respecting anonymity through threshold rules and aggregation. You choose between detailed reporting or overarching conclusions and trends. With live dashboards, radar profiles, driver analyses and heatmaps, plus an AI summary that surfaces the key findings and next steps. Reports are shareable and white-label under your own brand.

Yes. Confidential by default: threshold rules and aggregation protect every individual answer, even when HR runs the survey itself. You see reliable group results without individuals being identifiable. Growth Spot is also GDPR-compliant and the servers are located in Western Europe.

That is exactly our mission: making scientifically grounded instruments available in a very user-friendly way. All instruments are based on scientific research, and where validated instruments exist, we offer them. The experts at Impetus, a Ghent University spin-off, vouch for them and maintain them continuously.